A Rs. 1 crore Video For Priya Darshan’s Bhool Bhulaiyaa

Bhool Bhulaiyaa is Priya Darshan’s next comic venture which will release in October this year. Starring Akshay Kumar in the lead, like most Priya Darshan films this one too is a remake of a Malayalam movie (Manichitrathazhu) .

And according to rumors,  the film’s producers are leaving no stones unturned for the promotion of this flick. Supposedly, Rs. 1 crore will be spent on a promotional video for the publicity of the film.

Is it worth spending so much money on a music video? When film’s are being made on a low string budget, like Bheja Fry which was made in just 60 lakhs. I wonder why so much money needs to be spent on a music video. The audience too hv realised that all that glitters ain’t gold. And they are getting more attracted by the content rather than the lavish decor of the film.

News was that Priya Darshan’s Bhagam Bhag also had a 1 crore music video filmed for it’s publicity. But seeing the quality of that video it was hard to digest that 1 crore could be spent on such a video. So that leaves us to just 2 options: Either Priya Darshancann’t manage money or these are just publicity stunts and a means to evade taxes.

Check out the 1 crore Bhagam Bhag video :

Was that video worth Rs. 1 crore? I do not think so. Give me a lakh and it would have been more than sufficient to have shot that video. What do you say?