MTV Youth Icon 2007

MTV and Pepsi have joined their hands again for ‘MTV Youth Icon 2007′, which is now in its fifth year. The nominees this year have moved away from the ‘personality-led’ nominations to ‘anything’ that has affected youth in recent times. The nominees are

Orkut
Abhishek Bachchan
Rang De Basanti
Multimedia Cell Phone
You

 

Bollywood actor John Abraham, who is the Chief Election Commissioner was present at the MTV Studio, Lower Parel, Mumbai, on Tuesday May 29th along with the MTV VJs.

While John cast the first vote for the youth icon 2007, MTV VJs Cyrus, Sophie, Nikhil, Anusha and Ranvijay voted for ‘Rang De Basanti’, ‘Abhishek Bachchan’, ‘Orkut’, ‘Multimedia Cell Phones’ and ‘You’ respectively.
Ashish Patil, MTV India GM and VP creative and content was quoted, “MTV has always led and reflected youth passions – be it through its innovative programming, outrageous promotions and events or fun consumer products. The Pepsi MTV ‘Youth Icon’ is one property that recognizes what’s hooking our youth’s imagination today. And after having spawned a dozen clones, its time to rewrite the rules once again,” The connection between MTV and our viewers is constantly growing as we stay plugged in to the choices of today’s generation. Youth Icon 2007 is a reflection of that understanding.”

He further added, “Pepsi with its youthful irreverence has a strong connect with our audience. Our partnership is a demonstration of the synergies both brands have in capturing the imagination of the youth,” MTV India VP marketing Aditya Swamy commented to the source.

So did you cast your vote? Cast it here if you haven’t as yet.